Hello!

Thanks for stopping by.

I’m a creative and data-driven marketing manager/communications professional with 17 years of hands-on experience in marketing strategy, project management (large programs of work such as rebrands and change management, and smaller digital focused projects) and end-to-end campaign management in Australia and Europe.

To date my career has been built on experience in marketing departments spanning the logistics, arts, tourism, finance, local government and state government sectors. I have also freelanced for entrepreneurs and small-medium businesses such as tech startups, boutique recruitment firms, artisanal cake decorators, upscale restaurants, fitness and health operators and hospitality venues!

In my down time you can find me shopping for vintage clothes, hanging out with Harry (my miniature apricot labradoodle), trying to perfect my pavlova game or meticulously planning where to eat and what to experience on my next overseas holiday.

Program/Project Management

  • Develop acquisition, engagement and retention lifecycle marketing programs for key products and markets
  • Lead end-to-end development and execution of marketing programs working with cross-functional teams
  • Build partnerships with cross-functional teams to influence decisions, drive alignment and prioritisation
  • Monitor and track delivery status across multiple teams and projects  
  • Build partnerships with cross-functional teams to influence decisions, drive alignment and prioritisation
  • Manage operational aspects of programs – knowledge sharing, team meetings, project planning, key program deliverables, core assets and templates


Branding

  • Brand Strategy
  • Agency Management
  • Photography Project Management
  • Video Project Management
  • Print Collateral Development
  • Web Design Management
  • Copywriting

Campaign Management

  • Lead generation/acquisition, conversation and retention strategy
  • Planning and Creative Briefing
  • Agency/Vendor Management
  • Cross-functional and internal/external stakeholder Management
  • Budgeting
  • Tracking and Analytics
  • Evaluation and Reporting

Digital

  • Content Marketing Strategy and Implementation (Blogs, email, social media, partnerships)
  • Social Media (Paid & Organic & Community Management)
  • Website Project Management
  • Analytics
  • Email Marketing (inc. copywriting)
  • Content Curation
  • PR

Likes:  Gelati in a cup. Aperitivo hour. Good, clean, customer-focused fun.

Dislikes: Anything Kardashian-related. Peas. Overly familiar tone of voice in marketing emails .

Bachelor of Commerce

Split major in International Business and Marketing

The University of Adelaide

Marketing Certifications

2019 • Scrum Master Certified –PM Partners
2018 • Effective Leadership – Australian Institute of Management
2018 • Facebook Blueprint Certification – Facebook
2018 • Email Marketing Certification – Hubspot Academy
2017 • Inbound Marketing Certification – Hubspot Academy
2017 • SEO recipe for success – Kate Toon
2010 • Cultural Journalism – Time Out Magazine Amsterdam
2009 • Direct Mail Strategy and Planning – Association for Data Driven Marketing & Advertising (ADMA)
2005 • Media Buying and Planning –The Communications Council of Australia
2005 • Account Management – The Communications Council of Australia
2004 • Introduction to Advertising – The Communications Council of Australia

Management Certifications

Effective Leadership :: Australian Institute of Management

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