Hello!

Thanks for stopping by.

Let me tell you a bit about myself.

I’m a creative and data-driven marketing manager/communications professional with 17 years of hands-on experience in marketing strategy, project management (large programs of work such as rebrands, change management, global programs and smaller digital focused projects) and end-to-end campaign management in Australia and Europe.

To date my career has been built on experience in marketing departments spanning the big tech, logistics, telco, arts, tourism, finance, local government and state government sectors. I have also freelanced for entrepreneurs and small-medium businesses such as tech startups, boutique recruitment firms, artisanal cake decorators, upscale restaurants, fitness and health operators and hospitality venues!

In my down time you can find me shopping for vintage clothes, hanging out with Harry (my miniature apricot labradoodle), trying to perfect my pavlova game or meticulously planning where to eat and what to experience on my next overseas holiday.

Stuff I Can Do

Program/Project Management

Develop acquisition, engagement and retention lifecycle marketing programs for key products and markets
Lead end-to-end development and execution of marketing programs working with cross-functional teams
Build partnerships with cross-functional teams to influence decisions, drive alignment and prioritisation
Monitor and track delivery status across multiple teams and projects
Build partnerships with cross-functional teams to influence decisions, drive alignment and prioritisation
Manage operational aspects of programs – knowledge sharing, team meetings, project planning, key program deliverables, core assets and templates

Branding

Brand Strategy
Employer Brand Strategy
Agency Management
Photography Project Management
Video Project Management
Print Collateral Development
Web Design Management
Copywriting

Campaign Management

Lead generation/acquisition, conversation and retention strategy
Planning and Creative Briefing
Agency/Vendor Management
Cross-functional and internal/external stakeholder Management
Budgeting
Tracking and Analytics
Evaluation and Reporting

Digital

Content Marketing Strategy and Implementation (Blogs, email, social media, partnerships)
Social Media (Paid & Organic & Community Management)
Website Project Management
Analytics
Email Marketing (inc. copywriting)
Content Curation
PR

Likes: Gelati in a cup. Aperitivo hour. Good, clean, customer-focused fun.

Dislikes: Anything Kardashian-related. Peas. Overly familiar tone of voice in marketing emails .

Education

Bachelor of Commerce

Split major in International Business and Marketing

The University of Adelaide

Marketing Certifications

2019 • Scrum Master Certified –PM Partners
2018 • Effective Leadership – Australian Institute of Management
2018 • Facebook Blueprint Certification – Facebook
2018 • Email Marketing Certification – Hubspot Academy
2017 • Inbound Marketing Certification – Hubspot Academy
2017 • SEO recipe for success – Kate Toon
2010 • Cultural Journalism – Time Out Magazine Amsterdam
2009 • Direct Mail Strategy and Planning – Association for Data Driven Marketing & Advertising (ADMA)
2005 • Media Buying and Planning –The Communications Council of Australia
2005 • Account Management – The Communications Council of Australia
2004 • Introduction to Advertising – The Communications Council of Australia

Management Certifications

Effective Leadership :: Australian Institute of Management

Brands

Testimonials

Jarrod Cardy, Content and Social Media Lead, Telstra —When it comes to marketing knowledge, project management skills and someone who is an excellent team player, there is no one I would recommend more than Rani Mayer. She has an excellent eye for detail, knows how to deliver a project from start to finish, and ensures everything she does is focused on delivering a great experience for our customers and stakeholders.

Ellis Taylor, Head of Sales, WorldFirst — The way in which Rani creatively championed our brand placement, reached target audiences and developed marketing content and campaigns was noticed on a national and international scale both internally and externally. Rani was able to achieve this through her exceptional listening, interpreting and delivery skills which are underpinned by her genuine and charismatic nature.

Michelle Chee, Digital Marketing Manager, City of Adelaide— Collaborative, sharp and bold, Rani is a highly motivated communications professional who brings both passion and deep meaningful insights to any marketing environment. She is a natural communicator, and excels at building positive and lasting relationships with her clients. Skills wise, she’s an all-rounder with: Strong account and project management skills, a strong understanding of the digital space and really, just
an awesome suit.

Lindsay Banffy, Senior Communications Officer, Western Sydney Parklands and Parramatta Park Trust — Rani is a highly effective social and digital media strategist capable of planning and delivering exceptionally creative campaigns which will help you drive and measure successful results to
achieve your business goals.