Travel and culture content writing 

Pinpointing the buzzy bars and hip hotspots of Amsterdam to guide discerning travelers looking for the trip of a lifetime.

CLIENT
Unlike City Guides (website and app)

PROJECT
TRAVEL & DESTINATION MARKETING CONTENT CREATION

ROLE
Content Writer

Brief

Unlike City Guides were the definitive resource for exploring the most exciting cities in the world. As an app and a website, the content platforms needed contributors with inside knowledge of places and spaces beyond the usual mainstream shortlists to create a unique travel guide for millenials.

I was a freelance content writer and photographer for them when I lived in Amsterdam from 2007-2012, writing about inspiring and unknown places around the city. 

Approach

  • Identified small businesses making a buzz with locals and expats in Amsterdam
  • Visited sites, interviewed owners/managers and obtained photos
  • Wrote and edited articles and descriptions

Output

  • Travel and culture “insider” descriptions of cafes, resturants, shops and hotels in Amsterdam to help tourists navigate underground and hip destinations

Find Out More

Please note that as Unlike City Guides folded as a business in 2015, the article links direct to Wayback Machine (Internet Archive)

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