Employer Branding and Recruitment Marketing
As Australia’s leading telco undergoes a dramatic transformation, I worked to position Telstra as an employer of choice around the globe.
EMPLOYER
Telstra
PROJECT
Graduate Recruitment Campaign
ROLE
Employer Brand Specialist
Executing Telstra’s employment brand and marketing strategy in order to achieve recruitment objectives in line with their evolution into a hybrid telco and tech company.
Responsible for:
- Auditing Telstra careers website UX and content (through Google Analytics data) for optimal EVP, benefits, D&I, early careers messaging to assist in promotion of career opportunities to attract and acquire the best talent in the marketplace to achieve Telstra’s recruitment objectives
- Content planning and creation (videography and ghost writing blog content/case studies) including brief development, talent management, vendor liaison, blog writing, business line approvals
- Working with CHEP creative agency to redevelop employer brand guidelines (to match Telstra Brand Guidelines v3.1), employment brand identity and EVP messages in preparation for website refresh
- Working with digital transformation team to develop risk and Candidate impact assessment and communications plan to support Workday software implementation on recruitment website
- Social media community management and paid audience targeting researching and campaign creation (LinkedIn, Facebook, Instagram, Twitter)
- Lead acquisition campaign management targeting Early Careers and Critical Advantage Talent (CATs) leveraging paid social media management, email marketing, landing page development, partnership management (University of Melbourne)
Read my work:
- “How I’m riding the tech wave to help our customers thrive” on the TELSTRA CAREERS BLOG
- “Balancing business smarts and tech know-how as a Telstra Graduate” on the TELSTRA EXCHANGE CORPORATE BLOG
