Airbnb Case Study Collateral Suite

Showcasing why Airbnb chose Sydney for their Australian home base and how working hand in hand with the NSW government has made home sharing a success for tourists and the local community alike.

EMPLOYER
NSW Department of Industry

PROJECT
AIRBNB CASE STUDY for INVEST NSW

ROLE
Marketing Project Manager

VIDEOGRAPHY
Anna Zhu Photography & Film

PHOTOGRAPHY
Anna Zhu Photography & Film

INTERVIEW AND COPY
The Editor Group

GRAPHIC DESIGN
Tactical Directions

Brief

NSW Department of Industry seeks to position New South Wales as the prime destination for foreign businesses looking to build an APAC HQ. Existing collateral was dated and didn’t speak of the state’s strong value proposition as Australia’s financial and business capital featuring a dynamic and agile commercial eco-system.

I was tasked with approaching some of the world’s biggest tech, finance and business companies that were making their mark known from NSW, and telling their stories via an omni-channel approach. Airbnb was 1 company out of 12 total companies I was working with to deliver case study collateral.

Collateral

Short Power Point Case Study for Account Managers
Print Brochures and Web tagged PDF Brochure
2 x 15 second, 30 second and 90 second videos
Web content case study news article
Photography library

Approach

Worked with internal stakeholders to pinpoint NSW success stories and made approaches
Briefed external company stakeholders (Corporate Affairs Manager APAC and Country Manager) explaining project summary, KPIs, outcome and shared benefit proposition
Procured vendors and briefed deliverables, budget and technical expectations
Hired Project Assistant to oversee day-to-day administration and campaign management
Oversaw written content execution
Project managed vendors, budgets, interviews, photo and video shoots, graphic design version control
Socialised end outcomes to external company stakeholders and internal executives for approval
Integrated into information architecture of new Invest NSW website
Collaborated with Social Media Manager and Digital Publishing Manager for uploads, tagging and campaign launch

Achievements

All collateral pieces delivered and approved, on time and on budget in anticipation for campaign launch in late 2019.