Brand and Collateral Refresh
Taking the My Emergency Doctor brand to the next level by creating and implementing the company’s first ever Brand Guidelines and refreshing existing collateral.
EMPLOYER
My Emergency Doctor
PROJECT
Brand and Collateral Refresh
ROLE
Marketing Manager
GRAPHIC DESIGN
Catherine Frank
CONTENT WRITING
Me
Brief
As My Emergency Doctor’s first Marketing Manager, I sought to bring consistency and professional design standards to all of the company’s existing collateral and introduce brand guidelines to the organisation for future communication touch points.
Components
- Brand Guidelines
- Clinical Onboarding collateral suite- ‘How to download the app’, ‘How to make a call on the app’
- B2C collateral suite – A3 posters, 4pp pamphlets
- New website
![](https://ranimayer.com/wp-content/uploads/2021/07/Hospital-nurse-holding-digital-tablet-with-doctor-inset_Telehealth_My-Emergency-Doctor_2059x1148-1024x571.jpg 1024w, https://ranimayer.com/wp-content/uploads/2021/07/Hospital-nurse-holding-digital-tablet-with-doctor-inset_Telehealth_My-Emergency-Doctor_2059x1148-300x167.jpg 300w, https://ranimayer.com/wp-content/uploads/2021/07/Hospital-nurse-holding-digital-tablet-with-doctor-inset_Telehealth_My-Emergency-Doctor_2059x1148-768x428.jpg 768w)
![](https://ranimayer.com/wp-content/uploads/2021/07/young-Asian-girl-holding-digital-tablet-with-doctor-inset_Telehealth_My-Emergency-Doctor_882x671.jpg 886w, https://ranimayer.com/wp-content/uploads/2021/07/young-Asian-girl-holding-digital-tablet-with-doctor-inset_Telehealth_My-Emergency-Doctor_882x671-300x227.jpg 300w, https://ranimayer.com/wp-content/uploads/2021/07/young-Asian-girl-holding-digital-tablet-with-doctor-inset_Telehealth_My-Emergency-Doctor_882x671-768x582.jpg 768w)
Approach
- Audited all existing digital assets, collateral and print requirements
- Procured graphic designer
- Briefed graphic designer
- Art directed and project managed initial image library, brand guidelines and ad/collateral concepts
- Socialised end documents to internal executives for approval
- Managed internal communications for brand refresh launch including email communications and branding workshops for individual teams
- Developed Brand Hub to host brand assets for internal teams to access/request
As part of this brand refresh, there was a need for a brand new website to demonstrate inclusiveness of the business pivot to B2B business model. I project managed this digital development project which is showcased in a separate case study in my portfolio.
Achievements
Brand guidelines and Brand Hub approved and launched internally via email and company workshop, on time and on budget in February 2020. Templates for print collateral established by March 2020 and new website launched in August 2020.
First Company Brand Guidelines
(sample pages)
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-3-1024x727.jpg 1024w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-3-300x213.jpg 300w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-3-768x546.jpg 768w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-3.jpg 1226w)
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-4-1024x733.jpg 1024w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-4-300x215.jpg 300w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-4-768x549.jpg 768w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-4.jpg 1219w)
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-5-1024x723.jpg 1024w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-5-300x212.jpg 300w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-5-768x542.jpg 768w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-5.jpg 1231w)
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-6-1024x707.jpg 1024w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-6-300x207.jpg 300w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-6-768x530.jpg 768w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-6.jpg 1224w)
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-1-1024x723.jpg 1024w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-1-300x212.jpg 300w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-1-768x543.jpg 768w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-1.jpg 1233w)
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-2-1024x717.jpg 1024w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-2-300x210.jpg 300w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-2-768x538.jpg 768w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Brand-Guidelines-2.jpg 1226w)
Collateral refresh examples
The old ‘How to download the app’ flyer
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-How-to-download-flyer-original.jpg 608w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-How-to-download-flyer-original-209x300.jpg 209w)
The refreshed ‘How to download the app’ flyer
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-How-to-download-flyer-brand-refresh-updated.jpg 613w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-How-to-download-flyer-brand-refresh-updated-213x300.jpg 213w)
The old B2C poster
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-B2C-Poster-original.jpg 619w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-B2C-Poster-original-215x300.jpg 215w)
The refreshed B2C poster
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-B2C-Poster-EMPHN-updated.jpg 613w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-B2C-Poster-EMPHN-updated-212x300.jpg 212w)
The old B2C pamphlet
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-Trifold-Original-Pamphlet.jpg 867w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-Trifold-Original-Pamphlet-300x213.jpg 300w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-Trifold-Original-Pamphlet-768x546.jpg 768w)
The refreshed B2C pamphlet – 4pp (cover)
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-B2C-Pamphlet-brand-refresh-updated-1.jpg 528w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-B2C-Pamphlet-brand-refresh-updated-1-211x300.jpg 211w)
The refreshed B2C pamphlet – 4pp (inside spread)
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-B2C-Pamphlet-brand-refresh-updated-2.jpg 526w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-B2C-Pamphlet-brand-refresh-updated-2-210x300.jpg 210w)
The refreshed B2C pamphlet – 4pp (inside spread)
![](https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-B2C-Pamphlet-brand-refresh-updated-3.jpg 528w, https://ranimayer.com/wp-content/uploads/2021/07/My-Emergency-Doctor-Collateral-B2C-Pamphlet-brand-refresh-updated-3-211x300.jpg 211w)