Brand and Collateral Refresh

Taking the My Emergency Doctor brand to the next level by creating and implementing the company’s first ever Brand Guidelines and refreshing existing collateral.

EMPLOYER
My Emergency Doctor

PROJECT
Brand and Collateral Refresh

ROLE
Marketing Manager

GRAPHIC DESIGN
Catherine Frank

CONTENT WRITING
Me

Brief

As My Emergency Doctor’s first Marketing Manager, I sought to bring consistency and professional design standards to all of the company’s existing collateral and introduce brand guidelines to the organisation for future communication touch points.

Components

Brand Guidelines
Clinical Onboarding collateral suite- ‘How to download the app’, ‘How to make a call on the app’
B2C collateral suite – A3 posters, 4pp pamphlets
New website

Approach

Audited all existing digital assets, collateral and print requirements
Procured graphic designer
Briefed graphic designer
Art directed and project managed initial image library, brand guidelines and ad/collateral concepts
Socialised end documents to internal executives for approval
Managed internal communications for brand refresh launch including email communications and branding workshops for individual teams
Developed Brand Hub to host brand assets for internal teams to access/request

As part of this brand refresh, there was a need for a brand new website to demonstrate inclusiveness of the business pivot to B2B business model. I project managed this digital development project which is showcased in a separate case study in my portfolio.

Achievements

Brand guidelines and Brand Hub approved and launched internally via email and company workshop, on time and on budget in February 2020. Templates for print collateral established by March 2020 and new website launched in August 2020.

First Company Brand Guidelines

(sample pages)