Travel and culture content writing
Pinpointing the buzzy bars and hip hotspots of Amsterdam to guide discerning travelers looking for the trip of a lifetime.
CLIENT
Unlike City Guides (website and app)
PROJECT
TRAVEL & DESTINATION MARKETING CONTENT CREATION
ROLE
Content Writer
Brief
Unlike City Guides were the definitive resource for exploring the most exciting cities in the world. As an app and a website, the content platforms needed contributors with inside knowledge of places and spaces beyond the usual mainstream shortlists to create a unique travel guide for millenials.
I was a freelance content writer and photographer for them when I lived in Amsterdam from 2007-2012, writing about inspiring and unknown places around the city.
![](https://ranimayer.com/wp-content/uploads/2021/07/Unlike-City-Guide-Banner-1.jpg 600w, https://ranimayer.com/wp-content/uploads/2021/07/Unlike-City-Guide-Banner-1-300x155.jpg 300w)
![](https://ranimayer.com/wp-content/uploads/2021/07/Unlike-City-Guide-Banner-2.png 381w, https://ranimayer.com/wp-content/uploads/2021/07/Unlike-City-Guide-Banner-2-248x300.png 248w)
Approach
- Identified small businesses making a buzz with locals and expats in Amsterdam
- Visited sites, interviewed owners/managers and obtained photos
- Wrote and edited articles and descriptions
Output
- Travel and culture “insider” descriptions of cafes, resturants, shops and hotels in Amsterdam to help tourists navigate underground and hip destinations
![](https://ranimayer.com/wp-content/uploads/2021/07/Unlike-City-Guide-Banner-3-1024x768.jpg 1024w, https://ranimayer.com/wp-content/uploads/2021/07/Unlike-City-Guide-Banner-3-300x225.jpg 300w, https://ranimayer.com/wp-content/uploads/2021/07/Unlike-City-Guide-Banner-3-768x576.jpg 768w, https://ranimayer.com/wp-content/uploads/2021/07/Unlike-City-Guide-Banner-3.jpg 1200w)
Find Out More
Please note that as Unlike City Guides folded as a business in 2015, the article links direct to Wayback Machine (Internet Archive)
- “Buffet van Odette” on the UNLIKE CITY GUIDES (AMSTERDAM)
- “Cafe Brecht” on the UNLIKE CITY GUIDES (AMSTERDAM)
- “Recycled Bicycles” on the UNLIKE CITY GUIDES (AMSTERDAM)